Swanage creates its own blockbuster to boost business!

Watch the new film all about Swanage that explores the backstreets and the independent shops that the tourists miss if they aren’t in the know.

Backed by Swanage’s Chamber of Commerce and funded by an EU grant, the video was shot between lockdowns and goes behind Swanage’s obvious assets like the beautiful beach and stunning seafront to explore the shops that are surviving because of their individuality.

Outside of Purbeck New Wave Gallery

The Purbeck New Wave Gallery

Visit Swanage

The video, titled Visit Swanage was filmed by cameraman, Kevin Babey and presented by local resident, Emma Fidler.

Veering away from the commercial uniformity of retail chains, Swanage had always clung to its own style and given residents and visitors a unique shopping experience far removed from the soulless traipse around a retail mall.

The Salt Pig and Burt's Bits
Outside of hairdressers, Serendipity

The Salt Pig Too in Station Road and a row of small independents in Commercial Road including the hair and beauty salon, Serendipity

“Share this video and share our wonderful town”

Chair of the Swanage Chamber of Commerce and Swanage Town Councillor, Caroline Finch said:

“Swanage has had a few more than just the usual drawbacks this year with Covid, the Institute Road alterations, and of course, the Sandbanks Ferry being out of service. I know the local businesses would really appreciate all the community and businesses that have social media accounts to share this video and share our wonderful town.

“We need to keep our shops from closing down permanently as they have done in other seaside towns. We can all play our part – I wonder how many views we can get!?”

Outside of Chococo
Outside of Love Cake

Great places to eat chocolate and cake!

“Our amazing and unique shops and eateries”

Swanage Information Centre added:

“This wonderful film highlights some of our amazing and unique shops and eateries here in Swanage. It was made to support our passionate, independent small business and to encourage people to shop locally where possible.

“There are so many beautiful Christmas window displays, the town looks amazing!”

Christmas lights in Station Road 2020
 Christmas lights in Institute Road 2020

Festive displays

The Christmas lights are also an attraction in their own right and have brightened the town, while shopkeepers have joined in by decorating their windows with festive displays.

The Chamber of Commerce is running a Christmas window competition and it’s urging residents, alongside the businesses, to join in too. To be in with a chance of winning, those wanting to take part, must submit their name and address to the jewellery shop, Amber Bay at 23 Institute Road, Swanage BH19 1BT. Judging will take place the week before Christmas.

“Reduced car parking charge of £1”

Caroline Finch said that unlike other town centres there’s no problem with parking:

“From November till March we have two council car parks – Main Beach and Broad Road that offer a much reduced car parking charge of £1 for up to 24 hours, to help our day visitors stay longer and have a memorable day.”

Watch the Visit Swanage film

Share this story

Contact us

Do you have anything to add to this story?

We like to keep everything up-to-date, so if you know more, please help us by getting in touch.


Top stories

Storm Ciarán sweeps into Swanage brushing away its flood defences Concrete blocks along Swanage seafront to protect against flooding were strewn across the road by the force of Storm Ciarán, while Studland beaches had about five years of coastal erosion ... 1 month ago BBC snubs Purbeck by filming Enid Blyton stories in Cornwall 1 week ago Polar Express magic arrives in Swanage for Christmas 3 weeks ago Crisis at Swanage Railway as £450,000 survival fund is launched 1 month ago Restaurant with perfect view of Swanage Bay to open in 2024 2 weeks ago

Most recent

Business is blooming in Swanage town centre Bucking the national trend of empty shop units, Swanage in Dorset is seeing lots more new businesses opening up in the heart of the seaside town. 11 hours ago Inspiring Christmas trees at Swanage festival 1 day ago Enchanted evenings light up Purbeck secret garden 2 days ago Swanage seafront survey result gives council splitting headache 3 days ago Plans for growth at Swanage community garden 4 days ago