The Pig Hotel at Studland sold to private equity group

A private equity firm that specialises in travel and leisure, has bought the parent company of the Pig Hotels with a view to increasing the number of its properties.

There are currently eight Pig Hotels in the south of England, including Pig on the Beach at Studland near Swanage.

The Pig, Pig on the Beach, hotel, bar, rooms, beach, Dorset, coast, restaurant
Jake Eastham

Al fresco dining at the Pig on the Beach at Studland

Co-founder of the Pig Hotels will retain a stake

The co-founder of the hotels, Robin Hutson will continue as chairman of the company and will retain a stake in the business. Tom Ross, previously group operations director, has taken on the role of managing director.

Founded in 2011, The Pig Hotels are a collection of successful rural boutique hotels with restaurants built on a commitment to environmental sustainability.

Each of the eight properties is located in the countryside throughout southern England and features homegrown food in a relaxed setting. The company says that what cannot be grown on site is primarily sourced from within 25 miles of each Pig location.

Pig on the Beach
Jake Eastham

Pig on the Beach restaurant

“Help continue the growth of The Pig”

Tina Yu from the private equity firm KSL Capital Partners, which is acquiring the group, said:

“Having been admirers of what Robin has built over the last decade, we could not be more excited to work hand-in-hand with him and the entire team, and to help continue the growth of The Pig.

“The team at The Pig has created something truly unique and exceptional: hotels set in the English countryside which are dedicated to providing genuine hospitality and are at the forefront of environmental responsibility.

“We look forward to being part of this journey and supporting the management team,”

A bedromm at the Pig on the Beach
Pig on the Beach

Boutique bedrooms are part of the appeal of the Pig Hotels

Large portfolio of hotels

The private equity company, KSL has invested in the travel and leisure businesses for over 30 years, with offices in Denver, Colorado; Stamford, Connecticut; London and Singapore.

It has a large portfolio of hotels across the US and owns the Village Hotel group in the UK, as well as the more up market, Cameron House Resort at Loch Lomond in Scotland.

KSL says that the company will now seek to add additional Pig hotels through the acquisition and development of complementary properties throughout the UK.

Outdoor seating at Pig on the Beach
Pig on the Beach

The view towards Bournemouth from the Pig on the Beach

“Exciting opportunity for us all at The Pig”

Robin Hutson said:

“This is an exciting opportunity for us all at The Pig to focus on the future with an experienced team specialising in hospitality. KSL invests in some of the most iconic and well-known hotels in the world and has had great success preserving what makes each asset unique.

“The investment will allow us to continue to grow and expand our collection, while offering our guests the same home away from home quality they expect at each of our hotels,”

Further information

  • More about the Pig Hotels are on its website
  • Further background on the private equity firm KSL Capital Partners is on its website

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